Founder & CEO
Alex founded rex.ai after a career spent inside quality and product leadership roles at companies like Dott, LEKKER Bikes, and Polaroid — work that instilled a rigorous, process-driven approach to shipping things that work. That same discipline now shapes how rex.ai thinks about AI-generated content: not as a shortcut, but as a tool that has to be built on verifiable, well-sourced information. Based in Amsterdam, Alex leads the company's mission to restore trust in how information is understood and shared, freeing writers and marketers to focus on the parts of the craft only humans can do.
