Marcelo Javelly

Marcelo advises rex.ai on search strategy and search-led content workflows, bringing direct experience from the fast-moving front line of SEO and GEO. He currently leads SEO, Content, and Paid performance for global sports-media sites reaching 1.5M+ monthly readers as Head of Performance at MoveUp Media, following senior website optimisation roles at Brandwatch and Cision. Marcelo hosts rex.ai's recurring webinar series on AI search and brand discoverability, translating what's actually working in GEO — as opposed to outdated SEO habits — into practical guidance for clients.