Product Owner & Lead Developer
Pascale has been building and shipping software for over a decade, with a particular depth in Laravel and e-commerce architecture, and has known Alex for years. He owns product development on rex.ai's content engine, bringing hands-on engineering judgement rather than just oversight to how rexnova is built. Alongside rex.ai, Pascale built and operates HitKeep, a live product of his own — giving him a founder's instinct for what actually needs to ship versus what's just nice to have.
